Founded in 1997, Scrabble PR has been the creative comms engine behind some of Australia's most iconic cultural moments.
From the intersection of music, arts, events, lifestyle and culture, we create tailored PR campaigns that cut through.
We're small, sharp and genuinely obsessed with what we do. Every campaign gets passion, imagination and a deep understanding of the culture it's speaking to.
our services
Triple word score
We’ve really enjoyed working with Gabe and Layla on album campaigns such as Bleachers, The Horrors, Cavetown and more. Really pleased with the results. Communication is great and the results for both album campaigns and in market opportunities have been brilliant.
What a joy Gabe and the team at Scrabble are to work with. Aside from writing the wittiest, snappiest media releases this side of the Betoota Advocate, they combine an innate understanding of what's happening in society, culture and media with a truck load of experience. They know what works and what doesn't and how to generate a lot of media. They also do ideas and understand social and digital. It's the whole box and dice. We’re big fans.
Gabe and her team provide the most comprehensive of PR services; deeply understanding the brand, stories and issues at play and adapting them to whatever location or envionment your event or release is active. However, the most wonderful part of working with Scrabble is the care and consideration Gabe gives to every single client, I couldn’t recommend Gabe and her team more strongly and look forward to working with Scrabble into the future.
Gabe and Layla have been incredible to work with. As an artist I really appreciate working with individuals who have a creative approach. They go above and beyond, always thinking outside the box. Like any artist, they are passionate about what they do and I love them for it. With Scrabble PR at the helm we have broken new ground on our last two campaigns, reaching audiences and news outlets that were once unimaginable. I’m already looking forward to our next campaign.
triple word score
What a joy Gabe and the team at Scrabble are to work with. Aside from writing the wittiest, snappiest media releases this side of the Betoota Advocate, they combine an innate understanding of what's happening in society, culture and media with a truck load of experience. They know what works and what doesn't and how to generate a lot of media. They also do ideas and understand social and digital. It's the whole box and dice. We’re big fans.
I can’t fault the team at Scrabble. Gabe and all the team are amazing to deal with, nothing is ever a problem or too hard no matter what we throw at them. But most importantly, the results are outstanding...
We’ve had the pleasure of working with Scrabble PR across the past three years of Open Season, and they’ve consistently been an incredibly valuable partner to our team. Their professionalism, creativity and genuine passion for music and culture has played a major role in helping us grow the profile and reach of the festival year after year.
Beyond delivering strong results, they’re collaborative, thoughtful and deeply invested in our success — we couldn’t recommend them more highly.
We’ve really enjoyed working with Gabe and Layla on album campaigns such as Bleachers, The Horrors, Cavetown and more. Really pleased with the results. Communication is great and the results for both album campaigns and in market opportunities have been brilliant.